Top10 SEO Mistakes

1- Targeting the wrong keywords


This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For example let’s say you are a doctor and you’d like to discuss issues related to health; being an expert you tend to lean towards keywords that are very specific but the reality is that the people you want to talk to obvioulsy don’t have this expertize thus it is important to find out what actual keyword phrases they enter in google when searching on your topic, whether they are accurate or not! Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can’t think on your own of all the great keywords but a good keyword suggestion tool, for instance, the The Google Keyword tool will help you find keywords that are good for your site.

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2 – Ignoring the Title tag


Leaving the <title> tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.

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3 – A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

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4 – JavaScript Menus


Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can’t do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.

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5 – Lack of consistency and maintenance


I find that lot of people believe that once you optimize a site, it is done forever. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and changes in the ranking algorithms of search engines.

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6 – Concentrating too much on meta tags


A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don’t except to rank well only because of this.

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7 – Using only  Images for Headings



Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items.

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8 – Ignoring URLs


Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

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9 – Backlink spamming


It is a common delusion that the more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.

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10 – Lack of keywords in the content and/or not enough (unique) content


Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them. Make sure that your content is unique and that you add content on a regular basis. if you don;t know what to add just create a blog within your website and start discussions…

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