Web Sales Specialist

Good reviews will be more important than ever before for car dealers!

by WebSalesSpecialist
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These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn to reviews when deciding who they should buy a vehicle from, which is the 4th step in Google’s 5 step consumer car-buying process. At this point, the consumer is a pretty low-funnel, the only remaining step being “Am I getting a good deal?” Car dealerships have long been trained by both vendors and manufacturers to pay attention to reviews; to respond to and […]

Why Press releases are a better strategy than classic SEO

by WebSalesSpecialist
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Have you ever found yourself wondering why Google just doesn’t seem to like your site? Well, instead of all this wondering, perhaps it’s better to think specifically about how you can optimize it; improve things so people who are interested in your product or service can easily find you… You want it so they can visit your site, read your content and make or arrange their purchases; which in turn will boost your website ranking on search engine result pages. Yes – Google cares more now than ever about how people actually interact with your site. Whenever people view your […]

SMS marketing – WHY?

by WebSalesSpecialist
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Here is why you should use SMS to reach your customers and to acquire new ones easily

How to get found online in 2019

by WebSalesSpecialist
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In a time where people are becoming savvier, what may have worked 2 years ago, isn’t always effective today.   For example, in the “good old days” (about 18-24 months ago,) when it came to search, most people relied on Google.  If someone was searching for your product or service, they would go to Google, type in what they were looking for, and either find your product or service—or not.   But now, the market has shifted. Google isn’t the only thing people use anymore.   In fact, Stathunter just revealed that for the first time Google dropped below the […]

How To Create a Successful Webinar

by WebSalesSpecialist
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This short, “no fluff” article will give you a clear concise roadmap to creating a successful webinar. Firstly, your webinar should solve a problem for your audience. You should have a really good idea of what your audience struggles with and what are some of their biggest pain points. Brainstorm your webinar topic ideas keeping these in mind.   Now as far as the structure of the webinar, start by welcoming people who are showing up live and creating engagement and excitement by asking where they are joining from. Make sure your audience knows they are in the right place. […]

What is Your Business Reputation Worth?

by WebSalesSpecialist
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Your business reputation plays a critical role in how new customers interact with your business.  Internet savvy consumers are doing internet searches, gathering information, and making their buying decisions in seconds.  Underestimating the value of a five-star reputation is a mistake small businesses must avoid, especially when competing with larger companies with bigger marketing budgets. With a poor online reputation, money spent on marketing your business is a huge waste of resources.  Customers are looking for information before the purchase that will give them a sense of how their experience will be if they do business with you. Your Business […]

I admit, I’m an addict!

by WebSalesSpecialist
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1.5 years of Email Dopamine Addiction 8 Productivity Habits article by http://munchweb.com/addiction I have an addiction that cost at least 18 months of my life… This was not an addiction with drugs or alcohol, and in-comparison the ‘high’ was mundane, just avoiding life and responsibility. Months went by, lost to an addictive and bitter procrastination. Nobody was worried, on the surface I looked busy and hard working, yet around me life passed me by while I was infused in a dopamine haze. I’m a recovering addict to email, Skype, Facebook and so many little fun distractions online. My First Step to […]

Seo The True Definition Of Search Engine Optimization

by WebSalesSpecialist
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Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website […]

How to Drive Traffic to your Website Using Facebook

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Have you ever wondered how local business Facebook pages or a marketing consultant’s page increased their Likes? I bet you’ve noticed those Sponsored Stories on the right portion of your Facebook. It’s a no-brainer that they’re using Facebook’s ad platform to broaden their reach and get the attention of potential clients. Aside from using Facebook’s Sponsored Stories to increase Likes, you can also use these ads to drive traffic to your website. So how can you increase your site traffic using Facebook? This can be done using Domain Sponsored Stories which is easy to run and doesn’t require a Facebook […]

Google To Launch New Doorway Page Penalty Algorithm

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Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint. Barry Schwartz on March 16, 2015 at 12:51 pm Google announced they are releasing a new “ranking adjustment” to their doorway page classifier to better handle doorway pages in the search results. In short, Google does not want to rank doorway pages in their search results. The purpose behind many of these doorway pages is to maximize their search footprint by creating pages both externally on the web or internally on their existing […]