Search Engine Optimization / 122 posts found

7 Ways You Can Make Sure Your Website doesn’t become obsolete

by WebSalesSpecialist
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Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it if it’s not good enough. Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve. #1: Optimize for Voice Search  One of the biggest […]

Good reviews will be more important than ever before for car dealers!

by WebSalesSpecialist
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These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn to reviews when deciding who they should buy a vehicle from, which is the 4th step in Google’s 5 step consumer car-buying process. At this point, the consumer is a pretty low-funnel, the only remaining step being “Am I getting a good deal?” Car dealerships have long been trained by both vendors and manufacturers to pay attention to reviews; to respond to and […]

Why Press releases are a better strategy than classic SEO

by WebSalesSpecialist
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Have you ever found yourself wondering why Google just doesn’t seem to like your site? Well, instead of all this wondering, perhaps it’s better to think specifically about how you can optimize it; improve things so people who are interested in your product or service can easily find you… You want it so they can visit your site, read your content and make or arrange their purchases; which in turn will boost your website ranking on search engine result pages. Yes – Google cares more now than ever about how people actually interact with your site. Whenever people view your […]

SMS marketing – WHY?

by WebSalesSpecialist
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Here is why you should use SMS to reach your customers and to acquire new ones easily Please follow and like us:0

How to get found online in 2019

by WebSalesSpecialist
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In a time where people are becoming savvier, what may have worked 2 years ago, isn’t always effective today.   For example, in the “good old days” (about 18-24 months ago,) when it came to search, most people relied on Google.  If someone was searching for your product or service, they would go to Google, type in what they were looking for, and either find your product or service—or not.   But now, the market has shifted. Google isn’t the only thing people use anymore.   In fact, Stathunter just revealed that for the first time Google dropped below the […]

How To Create a Successful Webinar

by WebSalesSpecialist
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This short, “no fluff” article will give you a clear concise roadmap to creating a successful webinar. Firstly, your webinar should solve a problem for your audience. You should have a really good idea of what your audience struggles with and what are some of their biggest pain points. Brainstorm your webinar topic ideas keeping these in mind.   Now as far as the structure of the webinar, start by welcoming people who are showing up live and creating engagement and excitement by asking where they are joining from. Make sure your audience knows they are in the right place. […]

Google To Launch New Doorway Page Penalty Algorithm

by WebSalesSpecialist
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Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint. Barry Schwartz on March 16, 2015 at 12:51 pm Google announced they are releasing a new “ranking adjustment” to their doorway page classifier to better handle doorway pages in the search results. In short, Google does not want to rank doorway pages in their search results. The purpose behind many of these doorway pages is to maximize their search footprint by creating pages both externally on the web or internally on their existing […]

Google updates in April alone!

by WebSalesSpecialist
Google Releases 52 Search Quality Changes for April Written by Jenna Scaglione on May 10, 2012 April was a busy month for the minions over at Google. With Panda updates, the introduction of a Penguin, and a parked domain classifier error (I guess even Google makes mistakes), one would think the search engine would take a small break. But, alas, Google is still changing, tweaking, and plotting, and in an effort to continue its support of transparency it released 52 more changes and updates. We don’t know exactly when Google implemented these changes, though, or if they coincided with Panda or Penguin.Does anyone else […]

Google places is integrated into Google Plus

by WebSalesSpecialist
  Here’s an article about it:   Google Places is Out, Replaced By Google Plus Local PR Web Perth, Western Australia (PRWEB) May 31, 2012 Oracle Digital, one of the top SEO companies in the country, has announced that it has added new modifications to its inventory of products and services, in order to adjust to the recent changes done by giant internet company – Google. In its latest move, Google has updated its numerous Google+ features and has replaced Google Places in the process. And according to numerous industry experts, this change, alongside Google’s Penguin algorithm and Knowledge Graph […]

Importance of Internet Marketing

by WebSalesSpecialist
Starting with papers, present world is now based on digital applications. Organizations and customers, both are now equipped with computers and PDAs powered by high speed internet service. This technology change had created new gateways of one-to-one relations and mass population reach. This mutual benefit boomed internet marketing in 21st century. Internet marketing covers all terms used for marketing a product or service on Internet. This can be done through traditional banner, video or textual ads or by strategic moves like SEO, SMM, SEM or Emailing. The aim behind it may be to generate revenue or maintain customer`s relation or loyalty. […]
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