In a time where people are becoming savvier, what may have worked 2 years ago, isn’t always effective today.   For example, in the “good old days” (about 18-24 months ago,) when it came to search, most people relied on Google.  If someone was searching for your product or service, they would go to Google, type in what they were looking for, and either find your product or service—or not.   rubik cubeBut now, the market has shifted. Google isn’t the only thing people use anymore.   In fact, Stathunter just revealed that for the first time Google dropped below the 75 percent mark for search marketshare. And now that Yahoo is the default search engine for Firefox, they are gaining even more marketshare, growing three times in the past three months. So while Google is still King, Bing and Yahoo now make up just over 26 percent of the search market.   This does not even factor in things such as social media marketing which has become a hot trend to add to the mix, especially Facebook marketing.   So the truth of the matter is that the search marketing environment has evolved and converged. The relationship between marketers and consumers has become more complex.   I will say that one place Google still reigns supreme is when it comes to emergencies and impulse buys. For instance, when your kitchen sink is backed up and you need to find a plumber, Google is people’s #1 go-to source.   Google paid search can also increase impulse buys. For instance, including reminders of specific holidays such as Valentine’s Day or Mother’s Day or showcasing deals relating to your consumers’ search results can trigger fast purchases.   However, in the current market, most businesses can’t rely on emergencies and impulse buying purchases alone.   So if your business typically experiences a longer buying cycle or your customers typically do more research, then to get the sale, you need more than just Google search. You need additional communication touch points across multiple channels that can be seen on multiple devices.   In fact, according to Google’s ZMOT, “the average consumer engages with 18.2 pieces of online content before making a final purchasing decision.” And Marin Software predicts that 50% of Google searches will be done on mobile devices by December of this year.   I’m witnessing this happen with my clients too. For example, one of my clients used to kill it with PPC on Google only.  When his results started to decline using methods that had always pulled well, we began testing some new marketing for him.  

Your New Winning Strategy

What I found was that using a combination of strategies that included PPC, remarketing, display ads, Facebook ads, Youtbe ads and Bing ads did the trick. We also made sure that his ads could be viewed on mobile devices, desktop computers, and tablets. This new combination out pulled his former model.   For your business, it might be that you need PPC, remarketing, direct mail, Youtube and Facebook.  I can’t say for sure within the space of this article as it depends on your target market, the length of a typical sales cycle, and a number of other factors. But what I can say for sure is that the market has changed and it requires a more sophisticated marketing strategy if you want to cut through the noise and get the best return.  

Three Key Takeaways You Can Use In Your Business Right Now:

  1. It is no longer enough to rely on a single channel for all your marketing. You must diversify and combine multiple marketing channels if you want to stay on top.
  2. Examining your target audience, their behavior patterns and preferred marketing channels, will help determine which marketing channels you should test first.
  3. Your ads and content must be mobile, tablet, AND desktop friendly as consumers are doing research and making buying decisions across multiple devices.
Standing still and continuing to market in the same way you have been is dangerous. Keep up with what is working and what isn’t. Test new strategies. And keep your marketing a moving target so you’ll never be left behind.   If your marketing isn’t pulling what it used to or if you want to avoid a decline, contact me for a free consultation. I can help you determine what is working for your particular product or service and target market and help you decide what to test first.   Here’s to your online success!   Yours Truly,   Eric
Please follow and like us:
Comments Off on How to get found online in 2016
 | Posted by | Categories: Facebook, local marketing, Other - Advertising & Marketing, Search Engine Optimization, Small Business, Social media |
Have you ever wondered how local business Facebook pages or a marketing consultant’s page increased their Likes? I bet you’ve noticed those Sponsored Stories on the right portion of your Facebook. It’s a no-brainer that they’re using Facebook’s ad platform to broaden their reach and get the attention of potential clients. Aside from using Facebook’s Sponsored Stories to increase Likes, you can also use these ads to drive traffic to your website. So how can you increase your site traffic using Facebook? This can be done using Domain Sponsored Stories which is easy to run and doesn’t require a Facebook page to start and manage a campaign. What’s a Domain Sponsored Story? It’s the ad unit that enables a user to promote a Facebook user’s interaction (comments and likes) with a website that you manage. Is There Value in Creating a Domain Sponsored Story?
  • It can increase the reach of your blog posts.
  • It can significantly increase traffic to product page and yield measurable results.
  • Reach users in different posting schedules
  • Customizing your ad units to reach target customers
  The Click-Through-Rate Factor Data company PageLever used Domain Sponsored Stories to nearly achieve a 10% Click Through Rate which saw one of every 10 users clicked on the ad. So how did DSS work for them? Here’s the story: PageLever created a Domain Sponsored Story campaign starting with a controversial blog post “Fact Check: Why Mark Cuban is wrong about Facebook”, Napster founder Sean Parker shared that blog post on his feed. PageLever turned Parker’s share into a DSS ad that appeared on his followers’ feed. The result? Higher click-through-rates by creating a DSS ad unit by an influencer like Parker who has 540k followers. This is, of course, just a great example of how Domain Sponsored Stories can increase site traffic and generate leads. It’s not everyday you can have an influencer who has tons of followers share your post, the key here is to determine which post has the potential when turned into a DSS unit.     How to Create a Domain Sponsored Story 1.) Claim Your Domain From your Insights Dashboard, click the green Insights for your Website button at the top right. blogpost01 Enter your website’s domain (no www) and link it with either your personal profile or your Facebook Page. If you are the only person who will need to access any Facebook Insights associated with your website, choose yourself. Otherwise, you can select a Page so that all admins of that Page have access.   2.) Add the Meta Tag to Your Site In the step above, you were presented with a meta tag. Copy and paste it between the < HEAD > tags of the template of your site. This way, the meta tag will appear on every Page shared from your domain. How you do this will depend on the CMS you use. I use Genesis Framework, and I can edit this area within Theme Settings or Simple Hooks. The All In One Webmaster plugin also provides a field for this. Only shares from Pages containing this meta tag will qualify for Domain Sponsored Stories.   3.) Create Your Domain Sponsored Story To create a Domain Sponsored Story, you should use Power Editor, a browser plugin. It offers numerous advantages over the self-serve ad tool. blogpost02 When you create an ad, do the following:
  • Select Sponsored Story as the ad type.
  • Click About people sharing links to your domain.
  • Select your domain in the destination.
  • Complete your ad and upload as you normally would (again, read the Power Editor tutorial if you need more help here). Monitor your results within the ad manager during the coming day
  Original article from :
Please follow and like us:
Comments Off on How to Drive Traffic to your Website Using Facebook
 | Posted by | Categories: Facebook, Social media |
hashtags on facebook
It – is – FINISHED!: Facebook has added the hashtag. After months of rumors that the social network was preparing to go full-fledged Twitter on us, the deed has been done and all your pound sign-pushing is about to mean something.This day has been in the making for awhile; nearly every major social network and app is using the hashtag. Sure, Twitter started it, but the feature is used by Instagram, Pinterest, Vine, Google+, Tumblr. It’s become a ubiquitous tool of the Internet and it knows no prejudice and feels no loyalty to its origins. It’s just a thing that everyone who’s a part of this grand experiment called social media has embraced for their own respective purposes, network affiliation be damned.Twitter may have started it all, but it’s ours now – there’s no going back from whence you came. So naturally, Facebook had to give the people what they wanted. But hashtags don’t come without strings – the good and the bad kind – attached.

Cross posting will finally make sense (and stop annoying you)

To start with the simplest and more straightforward of the implications, pushed posts will now work. Yes, cross-posting is finally about to actually make sense instead of look like misplaced code or keyboard mashing. Those of us who have long-lobbied against the auto-pushing of Twitter posts to Facebook might be a little less annoyed now that those hashtagged-beyond-recognition posts will now work. Example:
#cantleavethebeach #dontwanttoleavethebeach #canwebehereforever #familyvaycay #somanyhashtags #cantstopwontstop — Sarah lindsay (@Sarahndipitie) June 12, 2013
That, on Facebook, would be indecipherable, annoying madness. Until now: A Facebook spokesperson tells me that those hashtags will now lead to the other posts on Facebook’s bearing the same hashtags. You won’t be redirected to Twitter, obviously, where this content may have originated, however. The same applies to Instagram images pushed to Facebook. Now all those #tbt Instagrams you’re sharing on Facebook will be linked to their brethren. You know what would be great? If all of these companies could get over their pissing wars and we could have a client that actually pulled in and made sense of all the content being posted with hashtags. Then we’d have an actual view of an Internet-wide conversation, no holds-barred! Tis but a dream … I think this sums up the state of cross posting best: fb cross posting

Come on into the topic and real-time discovery pool, Facebook! The water’s fine

On top of the long list of reasons Facebook is implementing hashtags is discovery. The current state of topic search and discovery on Facebook is, to put it in the nicest way possible, absolute and utter shit. Want to know who else is talking about the NBA finals, or who else watched the Games of Thrones season finale (seriously, everyone shut up about it, I haven’t watched it yet and you already ruined the “Red Wedding” episode for me so go jump off a bridge)? Well then you better just troll the hell out of Facebook and see if you can catch a mention of those things in the feed.
Right now, Facebook is like a chaotic, swirling whirlpool of information that you can’t segment or parse.
But even that horrible, no-good method might not work: We’ve lamented about the misadventures of the Facebook News Feed. You end up missing a hefty amount of information, and the order in which stories are posted and how long Facebook keeps them around is mystifying. (My personal favorite? When Facebook keeps shoving the same post to the top of your feed because one friend keeps commenting on it. I will not ever care how many times people respond to what someone says about their new profile picture.) Hashtags aren’t necessarily going to fix this, but they are going to help significantly. With a click, you will be able to find who else is talking about the respective topic. Right now, Facebook is like a chaotic, swirling whirlpool of information that you can’t segment or parse. Go ahead, try that search bar, or even Graph Search. You are not going to find the real-time information you’re looking for. fb hashtagIt’s what makes Facebook such a pit of frustration. People are updating it all the time, per Facebook: “This year’s Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, including likes, comments, and posts.” But you couldn’t readily find all of what was available because there was nothing to connect these moments together. Now you can! But it comes at a cost, and that’s how it could change the way we talk on Facebook.

Get ready for an attitude adjustment, young man

I’d like to subtitle this section “Your days of self-referential, purpose-less, sarcastic hashtag usage on Facebook are over, David Lawrence.” David is my friend (I guess) and one of the many Facebook users who are hashtagging away in their Status Updates as a sort of hilarious (is it though?) way to mock Internet culture and communication yet still be a part of it. I’m using him as a scapegoat here, but you all know who you are. hashtagged horrible Yes we get it, the hashtag’s rise and its unfortunate real-life application make it sort of a joke to some people – but now, that sarcastic hashtagging of inane Facebook postings is over. Connected to other conversations, they will be. hashtagging on facebookYou might think it’s funny to tag a status about your dinner with #damnthischickensgood – but you could unwittingly be linking yourself up with a hashtagged KFC advertisement. One can only hope. I can only hope, if we’re being honest. Because the whole hashtagging-as-a-joke-on-hashtagging has gotten old, guys. Let’s be part of the solution, not the problem. But before you lament the loss of yet more Facebook privacy, know that only the people you’re sharing a status with will be able to see your hashtagged post when they hit that tag somewhere else. For example: If I post, “IDGAF about Miami Heat haters #NBAFinals #GoHeat,” and share that with my Close Friends group, then only the people in that group who hit those hashtags elsewhere will see my posts. I won’t be connected to the public #NBAFinals #GoHeat posts. Now it can be assumed that if you’re using a hashtag, you generally want to be found; you want to be part of a larger conversation – especially if it’s happening in real-time. There’s a reason you’re using the Internet during live events, you want to know what other people think about what’s happening. So this could be your motivation to make more public posts, which would make Facebook a very happy camper.
What you’re sacrificing is a sort of intimacy that many sites don’t have…
If this effect does happen, and it makes sense that it would, then we could be witnessing how Facebook works and the type of messages being posted there change before our eyes. Take a quick scroll of your Facebook News Feed right now: A lot of personal statements, right? What people are having for lunch, a comment on a frustrating morning commute, a post about how much someone loves her mom (we all love our moms, OK? You don’t love yours more.). Compare this to Twitter, where people are talking about news and current events and brands – that’s a lot of valuable content Facebook’s been missing out on that it can try and capture now. But it might mean you see fewer personal posts from friends and family than you’re seeing now; fewer “what I did this morning”s and more “what I think about PRISM”s. Maybe you hate this idea, maybe you love it – but the attitude and feel of Facebook is about to get a major makeover. What you’re sacrificing is a sort of intimacy that many sites don’t have – and what you’re gaining is a News Feed that you can make even a modicum of sense of. But it’s ultimately up to you to decide if that’s worth it.
Read more: Follow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook
Please follow and like us:
Comments Off on #Hashtag: How one little symbol means big changes for Facebook
 | Posted by | Categories: Facebook, Social media | Tagged: , , |
Top 5 Facebook Marketing Best Practices for your Business greenlotus.ca3/23/13   Facebook is a rapidly growing medium, and businesses are beginning to take advantage of the marketing potential inherent in social media platforms. Facebook marketing for your business can be very effective, when done right! An analysis of Facebook statistics demonstrate interesting user trends, and provide a foundation upon which to implement Facebook marketing initiatives, and maximize on return on investment.  

Follow these best practices to ensure you gain the most out of Facebook marketing for your business:

Follow these best practices to ensure you gain the most out of Facebook marketing for your business:Follow these best practices to ensure you gain the most out of Facebook marketing for your business:Follow these best practices to ensure you gain the most out of Facebook marketing for your business:

  1. Call-to-Action: Include a Call-to-Action in Facebook posts/updates and invite your target audience to engage, comment, like or link to your content. Increased social engagement will not only help develop your social reach and online credibility, but also improve your search engine result ranking.
  2. Image: Include a photo with your post/update and increase the likelihood of social engagement (likes, comments, links, etc). Stick to short posts and updates of 80-100 characters in length.
  3. Engaging Content: Write about timely topics that are of interest to your target audience. Ensure that Facebook posts/updates occur consistently throughout the month, and provide fresh, original, relevant and engaging content that readers will engage with and share with their own social networks.Use an active voice in your Facebook posts/updates, and either a positive or negative tone to trigger engagement with your audience. Be original, strike a chord with your audience, and elicit engagement.
  4. Timing: Morning posts/updates gain more social engagement than posts made later in the day. Peek Facebook activity occurs early in the morning, at noon, in the evenings and on weekends (ie: off-work hours). Facebook posts made at 9am gain the most social traction throughout the day, compared to posts made in the afternoon.Saturday, Sunday, Tuesday and Wednesday are the most active days on Facebook, for sharing information. Most B2B and B2C marketing occurs during the week, and it is important to note that weekend posts might be more effective!
  5. Frequency: Facebook updates and posts should be scheduled once every other day. This frequency (and consistency) enables updates/posts to remain visible in the Facebook ‘news feed’ at optimal times of day (and is not too frequent to be bothersome to your audience).
Have a look at some Facebook Statistics, and draw your own conclusions: facebook1 Most (40%) Facebook ‘shares’ occur on Saturday (followed by Sunday, Tuesday and Wednesday). Posting updates on Saturdays ensures optimal reach because of increased user engagement, and less competing social clutter. Most Facebook shares occur before work hours (starting at 8am), peeks at noon (11-12pm), and again at 6-8pm; times when individuals have the ability to access their social networks, at their leisure. Articles posted at 9am tend to be shared more on Facebook than articles published at any other time. Photos perform the best on Facebook, and receive on average more shares, likes and comments. There are notable differences in the performance of text and video comments. Posts that are either very short (80-100 characters) or very long (780-800 characters) receive the most likes on Facebook. Posts written in a neutral voice/tone receive fewer Facebook ‘likes’ and ‘comments’ than posts that are either very positive or very negative. Readers are attracted to the extremes, and are more likely to engage and comment. (based on data by Dan Zarrella and Hubspot)

Please follow and like us:
Comments Off on Top 5 Facebook Marketing Best Practices for your Business
 | Posted by | Categories: Facebook, local marketing, Small Business, Social media | Tagged: , |
Has Facebook Finally Mastered Mobile Marketing? – Forbes (subscription)Has Facebook Finally Mastered Mobile Marketing?ForbesMore than anything else, Facebook’s lack of revenues from mobile advertising led to its acutely disappointing initial public offering of stock last May. It seemed t …     Yes they`re getting better but how do yo like Facebook aggressiveness posting ads.. I personally miss the old Facebook…
Please follow and like us:
Comments Off on Has Facebook Finally Mastered Mobile Marketing
 | Posted by | Categories: Facebook, Social media |

What about Pinterest?

26 February 2014

Can Local Businesses Jump On The Pinterest Train?

May 29, 2012 at 11:54am ET by 

It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy.

For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and Twitter to drive engagement with existing and potential customers. Now Pinterest, the visual scrapbook network that allows users to “pin” images and video they want to share from across the web, is becoming part of the conversation for a number of reasons:
  • Unprecedented user growth. In March, Pinterest had nearly 19 million users, according to comScore, and is one of the fastest-growing standalone sites ever.
  • High usage. Pinterest users spent an average of 89 minutes on the site in January, far surpassing Twitter and LinkedIn and second only to Facebook, according to comScore.
  • Young, female, relationship-centered demographic. While women make up 65% of Pinterest users, they represent 84% of both minutes spent on the site and pageviews, according to comScore. The firm also found that the average pinner is 32-years-old and a strong majority are married or in a relationship.
  • Defined interests. Pinterest users have clearly defined interests in creative and visual categories like jewelry, clothing, furniture, photography and other lifestyle and vintage goods.
  • Unlimited future opportunities. Just this month, Pinterest raised $100 million from a group led by Japanese online retailer Rakuten, indicating that investors see big possibilities for the site and its ability to capture advertisers and consumers alike.
Most importantly for your local business, Pinterest is already becoming a notable player in social commerce. Shopify recently released an infographic from results of a study that analyzed data from more than 25,000 of its online stores. The study found that referral traffic from Pinterest is now equal to that of Twitter. The study also indicated that shoppers referred from Pinterest are 10% more likely to make a purchase than those from other social networking sites. Businesses of all sizes are certainly recognizing the opportunity. National brands like Coca-Cola and Neiman-Marcus are jumping on the Pinterest bandwagon, and The Wall Street Journalrecently profiled several small business owners across the country who said they are experiencing notable jumps in website traffic and online revenues being driven by referral traffic from Pinterest. So what should your local business be doing to increase visibility and generate sales on Pinterest?

1.  Determine If Pinterest Is Right For Your Business

There are several key factors to consider when deciding if Pinterest will work well for your local business:
  • Do visuals play a key role in your products or services? If your business sells jewelry or art, prepares gourmet meals, landscapes beautiful lawns, or remodels kitchens, Pinterest may be an ideal place to engage your target consumer with photos and videos highlighting your products, past work, customer testimonials, and other content. If you’re a lawyer or an accountant, Pinterest is probably not the best place to dedicate your marketing resources.
  • Do your visuals link to products and services featured on your website? One of the major benefits of Pinterest is that users can follow links to business websites where they can move forward with online purchases, call in an order for pickup / local delivery or find the address to nearby locations.
  • Does your business cater to women? As the statistics above indicate, women represent the majority of traffic on the site.
  • Are you prepared to dedicate the time and resources necessary to make Pinterest a success? This involves preparing new and original content and engaging with other users on a daily or near-daily basis – in addition to moving forward with your other online and social media efforts. 

2. Ensure Pinterest Is Set Up In Ways That Maximize Your Presence

Setting up an account on Pinterest is easy (once you’re sent an invitation to join, which typically doesn’t take too long), but taking the right steps to reach your target audience requires some additional effort:
  • In the “About” section, add descriptive keywords about your business and its location.
  • Add your website URL to your profile and link your account to your Facebook and Twitter channels to further the reach of your content.
  • Add the Pinterest “follow” button to your website and “PinIt” buttons to each product and service page featured on your website.
  • Create individual boards on your profile with easy-to-identify names that highlight specific product and services. For example, if you sell women’s shoes, create boards with names like “Boots,” “Evening,” “Sandals.” Also create boards that promote discounts: “Under $50” or “On Sale.”
  • On each board, pin images and videos featured on your website. Use descriptive language in each pin and make sure to include prices where applicable (according to Shopify, pins with prices receive 36% more likes than those without). Users that like a specific product or service featured in a pin can easily click the image or video to see the offering on your website.
  • Don’t use your boards to just promote your own content. Regularly pin other relevant content that you think your followers will enjoy, even if you don’t sell it. Also take the opportunity to showcase images with advice and tips – for example, how to wear a scarf or a belt – so that users begin to see your brand as a resource.

3.  Engage The Pinterest Community

There are numerous ways to participate in the Pinterest community and increase visibility for your business in the process:
  • Follow like-minded businesses in your area, local community influencers, and even your own customers so that they know you’re interested in their content, but also so you can monitor and react to what they’re sharing.
  • Comment, like, and re-pin content to generate a positive conversation about topics you and your followers care about.
  • Host contests to generate activity for your Pinterest profile and attract more eyeballs for your products and services.

4.  Remain Active & Integrate Activities Into Larger Social Media Plan

It’s important to remember that your business’ Pinterest presence will only be successful if you dedicate time and resources to updating content and engaging with other users. If you choose to engage on Pinterest, update it with the same priority as you would pick up a call to your store or stock your shelves. Also take the time to review what content your followers enjoy most and what specifically drives increased traffic to your website and in the end, generates greater sales.
Please follow and like us:
[title color=”blue-vibrant” align=”scmgccenter” font=”arial” style=”normal” size=”scmgc-1em”]Here come the new Fan pages! [/title] [title color=”blue-vibrant” align=”scmgccenter” font=”arial” style=”normal” size=”scmgc-1em”]Check out this Facebook tutorial, it’s the best I could find[/title] [divider type=”plain” width=”large” align=”aligncenter” clear=”clearleft”] [list style=”bullet-tick” font=”arial” size=”large”][texthighlight color=”blue-vibrant” ]Introduction[/texthighlight][/list] [list style=”bullet-tick” font=”arial” size=”large”][texthighlight color=”blue-vibrant” ]Connect with people[/texthighlight][/list] [list style=”bullet-tick” font=”arial” size=”large”][texthighlight color=”blue-vibrant” ]Customize your page[/texthighlight][/list] [list style=”bullet-tick” font=”arial” size=”large”][texthighlight color=”blue-vibrant” ]Control your content[/texthighlight][/list] [list style=”bullet-tick” font=”arial” size=”large”][texthighlight color=”blue-vibrant” ]Manage your page[/texthighlight][/list] [list style=”bullet-tick” font=”arial” size=”large”][texthighlight color=”blue-vibrant” ]Conclusion[/texthighlight][/list] [divider type=”paper” width=”large” align=”aligncenter” clear=”clearleft”] [button type=”rounded” color=”blue” size=”medium” url=”” rel=”dofollow” align=”center” clear=”buttonclearfix” ] Facebook Fan Page Tutorial[/button]  
Please follow and like us:
 | Posted by | Categories: Social media |
[title color=”color-default” align=”scmgccenter” font=”arial” style=”normal” size=”scmgc-1em”]Amazing video about social media[/title] [divider type=”plain” width=”large” align=”aligncenter” clear=”clearleft”]  

[shadbox size=”medium” color=”light” align=”alignleft”][youtube width=”500″ height=”300″]QzZyUaQvpdc [/youtube][/shadbox]

  [actionbox color=”blue” icon=”arrow”]If you want to jump on this moving train but need a little help just contact me… [/actionbox]   [divider type=”paper” width=”large” align=”aligncenter” clear=”clearleft”] [button type=”rounded” color=”light-blue” size=”medium” url=”” rel=”dofollow” align=”center” clear=”buttonclearfix” ] Contact me today[/button]
Please follow and like us:

Enjoy this blog? Please spread the word :)

  • Facebook
  • Google+
  • YouTube
  • LinkedIn